Because videos are starting to pick up in the digital marketing world, it’s important to make sure that your video stands out from your competitors. Here are a few tips that will help you create high-quality, attention-grabbing, professional videos.
Know Your Audience
Before you turn on a camera and start filming, it’s important to know and understand your audience. A well-researched video will help you quickly capture the attention of your audience. You should find a cinematic professional that has experience creating these types of videos to help market to your audience directly. Knowing your audience will help you develop a sense of intimacy with them, and increase their likelihood of interacting with your video.
Use Emotion to Tell Your Story
Emotion is the key to your video. You want your audience to be able to feel your organization’s passion, rather than hear about it. If you can make your audience cry, fall in love, or laugh, there is no doubt that they will remember your name.
Be Mindful of Your Time
With video, we are aiming to show your audience about your organization, and not just tell them about it. However, you always want to be mindful of the length of your video. Having a video that’s too long may lose your audience’s attention, causing them to exit out early. On the other hand, having too short of a video may not be enough time to share your story.
Although every video is different, one helpful suggestion is to engage with your audience in the first 5-10 seconds of your video. This is the most critical phase in the video and will determine if your viewer will continue to watch.
As for the length of the video, there isn’t a correct answer as to how long it should be. To make the most of your video, contact your local video production company.
Hire a Professional to Help
Stengel Media is a Wyoming based company that offers full video production services. We want to help you create high-quality films that tell your story and keep your audience’s attention. We have the technical expertise, passion, and artistic eye to create visually stunning, engaging, and informational work. If you need a professional video, give us a call at 307-259-1867.