If your organization is in the process of producing a video, you’ve likely discussed whether you need to hire a professional to create your video, or if you can do it yourself. Although it may be tempting to tackle the challenge yourself, making a quality video production is far from easy. There are a lot of benefits from hiring a professional videographer.
If you’re struggling to make the decision between hiring a professional or doing the project yourself, here are some things that you should consider:
Do You Have the Appropriate Training to Handle a Camera?
If you’ve ever watched an experienced professional, you may think that they make everything look simple. However, keep in mind that these companies are staffed by individuals who have had years of experience in their field. They have studied the film process and theories extensively to give their clients the results they are looking for.
Incorrect camera settings, lighting changes, and audio problems like background noise can all negatively impact your video’s quality, and in some cases, may cause you to start over. When you work with a professional, they’ll have the technical experience and artistic eye to perfectly execute the shots your video needs, or they can suggest a different shot or technique that you might not have ever even thought of.
Do You Have the Right Equipment?
If you’re looking for a high-quality video, you will need access to more than just your digital camera. Professional video companies have thousands of dollar’s worth of equipment that will produce high-quality videos. Even if you go out and purchase brand new equipment, you’re going to have to learn how to use it.
A professional videographer will be able to use their equipment to the fullest, giving you the best results!
Will You Be Able to Stick to Your Deadline?
Although “do it yourself” projects can be fun, it can sometimes take longer than we anticipate. Yes, you may have calculated the expenses of creating your video, but have you considered the amount of time you’ll spend? A great video doesn’t just happen. There is usually a lot of editing involved. Does your schedule allow time to dedicate towards creating a professional video from scratch? Do you have the time and resources to commit one or more of your employees to create a video which would take them away from their normal business related tasks?
If you’re on a tight timeline, you should trust a professional to give you the best results.
What Is Your End Goal?
Everyone wants their business or organization to be represented in the best possible way. The video you create to represent your business may be the very first thing your potential clients see and you want to make a great first impression. Or if your brand is known for high quality products you’ll definitely want a high quality video to make everything look that much better.
If you want to work with a professional company that offers full video production services, contact Stengel Media today! We have the technical expertise, passion, and artistic eye to create work that is visually stunning and engaging.
We’d love to hear your ideas and help bring your video ideas to life!