YOBO Gear

We had the awesome opportunity to work with YOBOGear to create a series of videos to help launch their hammock stands. YOBO Gear needed the videos to show the versatility of their new lightweight hammock stands and wanted to focus on all the amazing features that make their hammock stands better than their competition. We decided that we wanted to shoot various activities that lend themselves to the hammocking culture and lifestyle and we also needed to showcase how these stands can be setup almost anywhere.  With that in mind we decided to shoot in Sedona, AZ for the incredible and varied scenic opportunities that area offers. This project had about a week of preproduction, a week of shooting and a little over a week of editing to complete the project.  Stengel Media created a video for their Freedom Stand aimed at experienced hammocks and outdoor enthusiasts, a video for their Cricket Stand showing how it is completely freestanding – aimed at adventurous families, and another video for the Cricket Stand showing how it can be used indoors as a viable furniture replacement solution.  We also created 3 cutdown videos for use on social media as posts, stories, and Instagram reels.