The post-production process begins as soon as you finish planning and shooting your video. These are the final steps that bring your video together. There are some important elements in the post-production process that you shouldn’t skip to make your video really stand out.
Let’s dive into what the post-production process really is and the most important elements you should know about it:
What is Post-Production?
After the production is complete, the post-production will begin. Typically, in the post-production process, editors will cut raw footage, assemble that footage, add music and other sound effects, color correct and color grade the footage and implement graphics or other visual assets. Depending on the video’s size, the post-production process can take a few days, weeks, or even multiple months to complete depending on the project scope and needs.
Begin with the Rough Cut
Before you dive into the editing process, first edit your visuals to create your video’s rough cut. In this process, you will begin by scouring through your video footage, categorizing it, and selecting shots you will use to create your video.
The Picture Lock
After the rough cut of your video, you’re going to achieve a picture lock. During this phase, all the shots will be locked into the proper order for your video. Once your pictures have been locked, you’re usually ready to start adding visual and sound effects.
The Sound Mixing Process
Now, you’re ready to begin the sound mixing process. Remember, nothing makes your video worse than having poor quality sound. Sound mixing is usually done through video editing or by using sound mixing software. Remember, when you’re using music in your video, make sure you’re working with music that has been approved to be used. Otherwise, you will run into copyright issues once the video is posted online.
Color Correcting
Before you complete your video, one of the last steps you’ll want to do is alter the color of the light in each of your shots. You want to make sure that all of the shots match one another. Corrections may include fixing exposure problems or fixing white balance issues. Sometimes you’ll also need to color match between different cameras to make sure the color looks consistent between different camera angles.
If you need help creating or editing a professional video, contact our team at Stengel Media. We’d love to help you with our video marketing services!
